The Single Best Strategy To Use For Johnnie Walker Blue Label Ultra
The Ultra bottle is the results of a five-12 months quest by Johnnie Walker’s owner, Diageo, to find the most sustainable and lightest packaging attainable although retaining the luxury aura of your franchise and its Distinctive combination of whiskies, which contain ultra-rare Oban, Brora, Royal Lochnagar, and a number of other ghost distilleries.
True personal savings can be project and products dependent, but generally speaking, impartial scientific studies show that, all else equal, For each and every gramme of glass decreased Meaning around 50 percent a gramme less carbon emissions in output.
From American bourbon to Scotch whisky, read through our handy guide to the different types of whisky, how they’re produced And the way they vary.
At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle has been designed by adopting a test-and-understand model, coming up with and exploring with no limitation and imagining what the future of lightweight luxurious packaging could bring.
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The expose of Johnnie Walker Blue Label Ultra indicators the brand name’s dedication to innovation, with hopes that the ground-breaking style could inspire the more luxurious, light-weight, and small-carbon whisky bottles of tomorrow.
The end result can be an business-first that, in addition to reaching exquisite elegance, showcases what luxurious, lighter-weight, reduce-carbon bottles of the future could seem like. As Portion of the Diageo Spirit of Development motion system, Johnnie Walker aims to decrease the bodyweight of glass used in its packaging; an ambition that is certainly targeted at minimizing the quantity of carbon emissions connected with packaging.three Even though the know-how is not really nevertheless accessible to start bottles of this bodyweight at scale, forever, the expertise Johnnie Walker has garnered is already getting placed on lightweighting projects throughout the Diageo portfolio.
Johnnie Walker Blue Label Ultra is the brand’s lightest 70cl Scotch whisky glass bottle thus far and also to the most beneficial from the brand name’s expertise and research, the planet’s lightest 70cl Scotch whisky glass bottle2 . The design normally takes Daring strides and dares to experiment which has a recognised paradigm of luxurious.
Designed by way of a take a look at-and-study product with exterior glass makers, this light-excess weight bottle includes a handblown teardrop shape that reimagines Johnnie Walker's iconic sq. structure, exemplifies the way forward for light-weight, and allows uncover new choices for lighter, reduce carbon packaging options.
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Diageo has said that the “Earlier claimed ‘lightest weight scotch whisky bottle’ was introduced by a UK retailer and weighed all around 298 grams.”
With much less than 888 bottles introduced globally, Every bottle is individually numbered and offered inside a luxurious collector’s situation.
“As opposed to maintain this new awareness close to our upper body, we’re enthusiastic to be offering a royalty-no cost licence to our granted United kingdom patent to the whole world.
In whisky packaging, luxury commonly indicates weighty—think thick bottles with significant stoppers that double as trophies with a shelf. Johnnie Walker wishes to upend that wondering and embrace the Idea that lithe is more info magnificent.
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Dr. Walker sought out liquids from distilleries such as Oban, Brora and Royal Lochnagar, in addition to a amount of ghost whiskies, very first produced in distilleries that have considering the fact that shut.
With our committed deal with presenting lightness throughout each layout element, we launched a exact lattice stopper, a bamboo body in addition to a protective transportation box.